Inadvertisers were including their postal mailing address only A total of completed questionnaires were received, with of the respondents indicating that they were purchase decision makers for their organization. Penton analyzed only the answers of these buyers. The average number of response options per ad was 3.
Within the next five years, What are the limitations of this study? But a look ahead shows the true impact of information technology. Seven of 10 Cards are used to track reader inquiries stimulated by advertising within the magazine. Not a single ad invited readers to visit a website and just one ad listed an email address.
How would you present the statistical information within this case to the IndustryWeek decision maker, the manager who must decide whether or not to continue to publish reader service cards?
Inquiring Minds Want to Know—Now! More Essay Examples on Internet Rubric Penton Media, a publisher of such business magazines as Industry Week, Machine Design, and Restaurant Hospitality, was experiencing a decline in use of publication reader service cards.
Given the declining value of the reader response card to subscribers, originally designed as a value-enhancing service to IW readers and advertisers alike, what further research might be suggested by the findings of this study?
Behavior varied depending on immediacy of purpose. A second pretest, by mail, involved subscribers. When the need for a product or service is not immediate, buyers are more likely to use the mail. Newer methods of making inquiries—Web visits, fax-on-demand, or e-mail—were used by half Penton started its research by comparing inquiry response options offered within September issues of 12 Penton magazines, including Industry Week.
Used with permission of Pamela S.
Almost every respondent This postcard-sized device features a series of numbers, with one number assigned to each ad appearing in the publication. When buyers have an immediate need for a product or service, telephone contact is the inquiry method of choice.
Or do you have sufficient information to stop the use of reader response cards in IndustryWeek? More than half of ads offered toll-free telephone numbers and fax numbers.
Of the respondents, Set up the code sheet for this study.
Website addresses were found in three of five Three out of five purchasing decision makers have access to the Internet, and Data were analyzed by weighting responses in each cell by their percentage makeup in the overall population.
Penton mailed the finalized study to 4, managers, executives, engineers, and purchasing agents selected Used with permission of Pamela S. Findings revealed that the need for fast response and the need for information on product availability and delivery are influenced by the following: Analyze its strengths and weaknesses.
The survey sample was constructed using stratified disproportionate random sampling with subscribers considered as belonging to one of 42 cells seven industry groups by six job titles. Indepth follow-up telephone interviews were conducted with 40 respondents, to gain a deeper understanding of their behavior and attitudes.
Schindler and Donald R. They want information more quickly and they want more information. Penton pretested a reader-targeted mail questionnaire by phone with a small sample drawn from its database of 1.
Ads were drawn from two years: How will this study be set up to be tabulated by a statistical analysis program like SPSS?They want information more quickly and theywant more information.” 1Build the management-research question hierarchy.2What ethical issues are relevant to this study?
3 Describe the sampling plan. Analyze its strengths and weaknesses. >Discussion Inquiring Minds Want to Know--Now!. Inquiring Minds Want to Know--Now!
This case describes a multistage communication study undertaken by the research department of Penton Media, a publisher of business trade magazines, to deter- mine the long-term viability of a reader and advertiser service, the reader service card, a post-card-size device used by readers to request additional.
Inquiring minds want to know case study 2 sampling plan is how well it represents the characteristics of the population. A sampling plan is a detailed outline of which measurements will be taken at what times, on which material, in what manner, and by whom (Sampling).
Sampling is used to pick correspondents from the larger population. The research design is used to get answers to research questions (Cooper & Schindler, ).
It represents the make- up of the problem as well as the plan of the collecting of the data. 3 Describe the sampling plan. Analyze its strengths and weaknesses. >Discussion Inquiring Minds Want to Know–Now! Business Research Methods, 11e, Cooper/Schindler 3 4 Describe the research design.
Analyze its strengths and weaknesses. 5 Critique the survey used for the study. 6 Prepare the survey for analysis. Set up the code sheet for. home / study / business / operations management / operations management questions and answers / On Companion Website Read Case Study: Inquiring Minds Want To Know- NOW.
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