Can you see how mentioning corporate missions like these will help visitors to know your company and want to do business with you? Even vulnerability can be seen as a positive virtue and therefore could be incorporated into your About Us page. So, Refinery29 broke it down to convey the intangible qualities that are tough to include in a basic "About Us" page.
You can show them where you started, how far you have come, and everything your business has accomplished along the way.
The prospective customer would talk with a sales person or business owner to learn about the company and determine if he felt comfortable doing business with them.
Your visitors will appreciate the behind-the-scenes glimpse of your business on the About Us page. So go ahead, use first person I or first person plural wedepending on which is more appropriate for your situation. After all, this is the one place you can and should sing your own praises. Your visitors will appreciate your honesty.
Candor, on the other hand, is compelling. Instead, be yourself, almost as though you were talking to the prospect in person.
African cooking sauce business described how missing the tastes from her home country inspired her to start the company. It will be money well spent, says Harpointner. A lot has happened since it was founded inso the company chose to share those milestones using a fun and clean design that incorporates clear headers, concise blurbs, and little graphics to break up the text.
Jeff Haden, a reporter for Inc. Include a link to the write-up. Here are interesting ways to craft your introductory paragraph.
Social networking sites basically provide free advertising, and they can help attract customers you might otherwise not have had access to. They should be able to answer with ease.
Include all the relevant milestones and details about your business. On her About Us page, we told her story of immigrating to the U. Her only mandate was that in addition to providing a snapshot of their professional history, they include personal information, such as hobbies or their favorite activities.
So why not get right to it in the introduction? Write about your hobby on your About Us page, giving visitors an opportunity to get to know the real you. Find a hook to capture the attention of your visitor. Finally, another client who owned a fine dining restaurant had a hot air balloon and frequently traveled to balloon rallies to fly.
Below is the actual "About Us" page, which is a gem once you get there. Do you want them to come away feeling inspired and uplifted or perhaps empowered and supported? Get some opinions from friends. But most people find it easier to trust real human beings, rather than a description that sounds like it came from an automaton.
And the beauty of websites, as opposed to say printed brochures, is that you can continually refine them.
Keep tweaking it to make it better. How can you engage them?
We especially love the humble references to how Moz received funding, how it switched its brand positioning -- and most importantly, how it switched back to its original model.
What are their wants and needs, their objections and hot buttons? This might also be a good place to include e-mail addresses for your staff. As in real life, be authentic. Harpointner said he once worked with a Philadelphia-based business looking to undergo a media makeover.When writing your website’s “About Us” page, look upon it as an opportunity to build a relationship with prospective customers.
It’s a form of networking. They want to get to know you. Are you looking to write an about us page for your blog or website?
Here are 12 of the best examples to learn from with summaries, tips and recommendations. Menu Opener. New? Start Here.
In this post I am going to show you what I consider to be 12 of the best About Us pages on the internet. I’m going to go through them all, one by one. For example, Thomas, who just returned from a day speaking tour on better Web marketing, told her dozen or so employees to write their own bios for her company's About Us page.
Your About Us page is one of the most important pages on your website. It’s also likely to be one of the most frequently visited. So you’d better make it good. Keep the following suggestions in mind: 10 Tips for Writing Your “About Us” Page. Use facts, not hype. Seek .Download