However there inc. marketing plan essay seasonal variations in some products like spring apparel, the back to school season and Christmas holiday season Fass, Summary and Evaluation Thus, taking into account all above mentioned, it is possible to conclude that the development of Nike was traditionally focused on the expansion in new markets and in the late s this trend became dominant and led to the shift of the production to Asian countries.
Based on Nike Inc. Company Profile Nowadays, Nike is one of the most popular trademarks which is basically focused on the production of athletic shoes, sports equipment and apparel. The company is based on Beaverton, Oregon where it was initially founded on the basis of its predecessor Blue Ribbon Sports in late s.
It is beyond doubts that the inc. marketing plan essay of sportsmen in the modern market of sports equipment is extremely important and, naturally, their popularity is successfully exploited by Nike to promote its products.
Through its marketing mix, Nike Inc. They aim to meet the requirements of people of all ages belonging to varying categories.
At the same time, it is necessary to remind that the dominant position that, in the case of Nike, was next to monopoly, and the lack of competition often threaten to deteriorate the quality of products manufacture by the company an that was probably another reason explaining the growing role of Reebok in the market and inability of Nike to totally surpass its main competitor.
However, in the course of time it became obvious that the national market is insufficient for the company and it needed entering foreign market. Finally, the promotion and advertising campaign was not always so successful as it probably seems to be.
For instance, Steve Prefontaine, an American record holder, and John McEnroe were among the first famous sportsmen who signed contracts with Nike and contributed to the growth of its popularity.
Paradoxically, but the dominance and the lack of competition was probably one of the major reasons for the failure of Nike at this point. Target Market Nike has huge range in its target market. In this respect, it should be said that Nike targeted at the mass audience creating a very prestigious brand which could be available to average people making them closer to their favorite sportsmen whom many customers simply imitated and bought Nike.
In this respect, it is necessary to remind that one of its major competitors was Reebok which currently has a merchandising contract with the National Football League and the National Hockey League in the US.
Cole Haan Holdings Inc. Public Domain Nike Inc.
At the present moment, the strategy of expansion is particularly important since the world economy tends to globalization and nowadays, multinational corporations, such as Nike, can hardly locate production in one country only but need to organize production in the regions which are either closer to the target market or where the production is substantially cheaper to the extent that the production in remote regions remain profitable even if the products are sold in a different part of the world.
Retrieved March 18 from www. On analyzing the success of Nike, it is possible to single out several factors that contributed to the progress of the company.
No wonder that nowadays the share of international sales surpasses that of the US. In fact, nowadays practically all products of the company are manufactured in Asian countries, such as South Korea, Taiwan, China, Indonesia and Thailand. Retrieved on March 16, Hot Air Retrieved March 18 from http: The company depends on the effective promotion of its products to maintain a strong brand image, which is one of the strengths determined in the SWOT analysis of Nike Inc.
For example, these products are available at major retail stores. On the other hand, it is also necessary to underline very successful marketing and promotional policy of Nike. These outlets are company-owned and allow access to business and market information that supports corporate strategic management with regard to marketing strategies and tactics for current, new, and emerging products.
Since the first years of its existence Nike used the popularity of sportsmen to promote its products and nowadays, the company has contracts with sportsmen from different countries which are known practically in all countries of the world, including Michael Vick, Lleyton Hewitt, Roger Federer, the Brazilian national soccer team, English Premier League soccer team Manchester United, and many others 6.- Nike's Plan for China Nike is already a global power house, however the potential to increase sales in China was the topic of the most recent annual investor meeting.
One may question Nike’s preoccupation with China. - The Role of Marketing Research at Nike This essay answers the following six questions concerning Nike. Q1.). - Stages in a Marketing Plan This essay will present the stages of a marketing plan and critically evaluate the differences suggested by the leading authors.
However it is vital to understand what marketing planning is. Nike Marketing Plan - ABSTRACT This paper endeavors to recommend a viable marketing plan for the footwear giant, Nike.
The. On the other hand, it is also necessary to underline very successful marketing and promotional policy of Nike. For instance, it is possible to draw the example of the implementation of. Nike Inc. relies on its marketing mix to maximize its profits and growth.
The marketing mix is the combination of strategies and tactics a company uses to execute its marketing plan, with reference to the variables Product, Place, Promotion and Price (4Ps). Related Documents: Nike Marketing Strategy Essay example Business: Marketing Strategy Essay.
Principles of Marketing September 2, Abstract In this paper I will define segmentation and discuss its uses for my product/service. I will also be discussing target markets and competitive advantages.
Marketing Plan Stage 2 Nike: Executive. PDF | This report is all about to show a Marketing plan for Nike’s products; with reference to older offerings the report shows the plan that how can Nike offer new products in the market. With.Download